Sunday, April 14, 2024

Selena Gomez vs Hailey Bieber Feud Is Just a Marketing Scheme at This Point

The Selena Gomez and Hailey Bieber war has been reignited once again!!

All of this happened after Hailey posted on her Instagram story Beyonce’s remake song ‘Jolene’ originally sung by Dolly Parton.  

The lyrics of this track convey a sense of empowerment and self-assurance as Beyoncé warns Jolene not to pursue her man, asserting her position as the queen of her relationship, reports. 

She emphasizes that it takes more than just beauty and seduction to break apart a strong bond between a couple who have been deeply in love for many years.’

Hailey Bieber, seriously? Why on earth would she even bother throwing shade at Selena Gomez when all that drama is ancient history? 

Spent 15 minutes on TikTok and now my FYP is filled with stuff about those two. Apparently, some people are claiming Hailey is a stalker and jealous of Selena, so now they’re making fun of her. 

They’re even sharing videos of Justin looking uninterested in Hailey and labeling it as “an arranged marriage.” It’s just sad in my opinion. 

We don’t really know what’s happening in their private lives. We don’t know them personally, so why jump to conclusions? This whole drama seems so unnecessary.

Plus, she’s happily in a relationship with Benny Blanco. I mean, come on! People have been speculating left and right about Hailey and Benny throwing shade at each other ever since Selena started dating him.

 But honestly, who knows what’s true anymore? At this point, I’m convinced this whole feud is just a clever marketing ploy.

Let’s look at the clues as to why this drama can and has been used as a PR strategy to boost both of the two ladies.

Is Hailey and Selena’s beef just a marketing strategy 

It’s really strange to me how many people are completely fixated on the drama between Selena Gomez and Hailey Bieber. 

Selena has openly talked about how toxic that relationship with Justin was, so I highly doubt she wants to be constantly reminded of it. 

Selena Gomez for Rare Beauty

But every time it comes up, people always seem to say things like “I’m buying/supporting rare” or “I’m buying Rhode,” and it just feels like the brand owners are ‘shamelessly’ capitalizing on the situation to make a quick buck.

Sure, check out Rohnde’s customer sentiment in 2023 to see what I’m talking about.

In 2023, there were reports that Hailey mocked Selena, particularly targeting her eyebrows, weight, and lupus.

But from June 2022 to the end of 2023, Rohnde received plenty of positive feedback on certain platforms, along with a significant amount of negative comments, especially on Reddit and news outlets where the issues between her and Selena tend to escalate.

Rare Beauty is currently available in 36 countries only through its official website and at Sephora. In the U.S., prestige sales reached $14 billion in the first half of 2023(when the beef started about the weight and the eyebrows), marking a 15% rise from the year before.

With its strong presence and loyal customer base, the company is poised for further growth and potential expansion into higher-end markets. 

Selena vs Hailey beef has nothing to do with marketing

Selena and Hailey are/will be a hot topic, which is driving views, clicks, and sales for the brands. 

However, there is no evidence of any marketing scheme or drama being milked on the brands’ social channels. 

Hailey for Rhode

It’s not as significant or profound as people online are making it out to be. Hailey grew up during the Jelena era, so she may feel a bit insecure about it. 

She was caught snooping on or accidentally following some anti-Selena hate pages, which is embarrassing but not a big deal. 

I find it appalling how Hailey has been heavily criticized for this relatively mild drama. It’s also interesting that her husband doesn’t seem interested in defending her at all. 

It must be humiliating to constantly have people speculate about whether your husband truly loves you, and for him not to make any effort to prove them wrong.

We all have been pining two people against one another by reading way too much into some things. 

There has never been a relationship between them, and there never will be. Maybe if they apologize to each other, everyone can live in peace and stop interfering with them.

Elsa Gecaj
Elsa Gecaj
Elsa is a Gossip Columnist at HeTexted Magazine. She holds a Master's Degree in Journalism and Mass Communication from the University of Pristina, specializing in investigative journalism, infotainment, and fact-checking. She’s a reporter who enjoys covering about intimate relationship, celebrity news, and entertainment news. Besides her passion for journalism, she enjoys practicing yoga, singing along to her favorite songs, and painting landscapes. contact:

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