Tinder recently released a report sharing data, statistics, and some quite strong statements regarding modern dating.
It maintains this huge focus on Gen Z and its impact on the dating world, standards, and practices.
Through this report, Tinder argues, and tries to convey, how this generation is the cause of “a renaissance in dating.”
Though, some of those statistics seem a little contradictory with this whole idea.
It was revealed that 40% of Tinder users reply to their match within five minutes and more than one-third reply right away. While 77% of its users reply within 30 minutes to their match reports HeTexted.com
This is telling us how active Tinder’s users are. Which to Tinder, of course, is quite some good news.
Some other good news for Tinder, yet, questionable news for the dating world reveals that 68% of dating app users use them during working hours.
There was no survey regarding the satisfaction of Gen Z’s love life or the relationship quality.
The fact that people, especially young ones, are using Tinder so much, even during working hours, could also reflect upon our obsession with dating apps.
If those people are doing the right thing in dating, then why are they still so frantically using dating apps?
The report also says 18-25-year-olds are maintaining a ‘take it or leave it’ approach to dating. If it means hiding or compromising, they’re leaving.
Yet, 34% agree that they would use AI to enhance their dating profile such as crafting a clever bio.
This is a little contradictory with the ‘embrace yourself’ mindset, isn’t it?
Tinder has been designed cleverly, and it has genius marketing strategies.
The idea of ‘a renaissance in dating’ is seeming like a distraction from the sad reality of our current dating world: we’re addicted to scrolling and rarely putting ourselves out there.